Tire Sales, Service & Repair in New Richmond, Somerset and Stillwater
Expert Tire Sales, Installation & Repair You Can Trust
Whether you need new tires, tire installation, flat tire repair, tire rotations, wheel balancing, TPMS service, or seasonal tire changeovers, St. Croix Automotive of New Richmond, Somerset and Stillwater has you covered.
Our ASE-certified technicians will help you select the right tires for your vehicle, driving style, Wisconsin road conditions and budget — backed by an industry-leading lifetime warranty on non-wear repairs.
We proudly serve drivers throughout New Richmond, downtown, Somerset, Star Prairie, Cedar Lake and surrounding communities with quality tire brands, professional installation, precision balancing and exceptional, family-owned service to help you get the most from every mile.
Free Lifetime Rotations
We rotate your tires on a regular schedule to even out tread wear, extend tire life, and keep your ride handling smoothly mile after mile.
Free Lifetime Balancing
We use state-of-the-art equipment to ensure your tires are properly balanced for a smooth, vibration-free ride.
Free Lifetime Flat Repairs
If you have a flat or a slow leak, we’ll assess the damage and provide a recommendation for repair or replacement.
Free Lifetime Road Hazard Protection
Protection from punctures, potholes and other covered road hazards, including flat repairs and prorated tire replacement based on remaining tread depth.
Free WiFi, Coffee & Water
Digital VEhicle Inspection
Complimentary Shuttle Service
Lifetime Warranty on Parts & Labor
(Non-Wear Repairs)
Family-Owned & Operated
ASE-Certified Technicians
Our Tire Services
From new tires to flat repairs, our New Richmond and Somerset shops handle every part of tire care with honest, expert service you can count on.
New Tire Sales
We stock and special-order a wide range of tire brands and sizes to match your vehicle, driving habits and budget. Our team walks you through tread life, ride comfort and all-season vs. winter performance so you make a confident, informed choice — not just the cheapest one.
Tire Installation & Mounting
Every new tire is professionally mounted and torqued to manufacturer specification using calibrated equipment, protecting your wheels and ensuring a proper, safe fit — not a rushed, generic install.
Wheel Balancing
Unbalanced tires cause vibration, uneven wear, and reduced fuel efficiency. We precision-balance every wheel after installation and during routine service to keep your ride smooth and your tires lasting longer.
Wheel Alignment
Hitting a pothole on Highway 65 or Spring Street can throw off your alignment fast. We check and correct alignment to prevent uneven tread wear, steering pull and premature tire replacement.
Flat Tire Repair
Not every flat means a new tire. If your tire is repairable, we follow industry safety standards to patch and reseal it properly — saving you money without compromising safety.
Tire Rotation
Regular tire rotation evens out tread wear across all four tires, extending tire life and improving handling. We recommend rotation every 5,000–7,500 miles or at each oil change.
TPMS (Tire Pressure Monitoring System) Service
We diagnose and repair TPMS sensor issues, reset warning lights and make sure your dashboard alerts are accurate — so you always know your real tire pressure.
Seasonal Tire Changeovers
Wisconsin winters demand real winter tires. We handle seasonal swaps between all-season and winter tire sets, plus off-season storage recommendations, so you’re never caught off guard by the first snowfall.
Why Choose St. Croix Automotive for Tires?
The True Dealer Alternative
ASE-certified expertise without dealership pricing or wait times.
Lifetime Warranty
Parts and labor on non-wear repairs, for as long as you own your vehicle.
Family-Owned Integrity
Honest recommendations; we won’t sell you tires or services you don’t need.
All Makes & Models
Domestic, import, hybrid, and classic vehicles, all serviced in our modern facilities.
Thorough Inspections
Every tire visit includes a digital inspection so you know exactly what your vehicle needs.
Frequently Asked Questions About Tires
How do I know if my tires need to be professionally checked?
Watch for uneven wear or visible damage like cracks and bulges, a steering wheel that vibrates while driving, or a noticeable loss of air pressure. Any of these means it’s time to get your tires inspected.
How much does it cost to replace tires?
Tire costs vary based on your vehicle, tire brand and size, typically ranging from budget all-season options to premium performance or winter tires. Contact St. Croix Automotive for a free, no-obligation tire quote specific to your vehicle or Search Tires Online Now.
How often should I rotate my tires?
Most vehicles should have tires rotated every 5,000 to 7,500 miles, or at every other oil change. Regular rotation helps tires wear evenly and last longer.
Can a flat tire always be repaired, or does it need to be replaced?
Not always. If the puncture is small and located in the tread area (not the sidewall), it can typically be safely repaired. Our technicians inspect every flat to determine if a repair is safe or if replacement is recommended.
Do I need winter tires?
Yes — dedicated winter tires provide significantly better traction and stopping power in snow and ice compared to all-season tires. We recommend a seasonal tire changeover each fall for drivers in the area.
How do I know if my wheels need an alignment?
Common signs include your vehicle pulling to one side, uneven tire wear, or a crooked steering wheel when driving straight. Wisconsin’s potholes and rough roads can throw off alignment even without a major impact — we recommend having it checked at least once a year.
What tire brands does St. Croix Automotive carry?
We offer a wide selection of trusted tire brands to fit different vehicles, budgets, and driving needs. Call or stop by our New Richmond or Somerset shop and we’ll help you find the right fit. You can also Shop Tire Brands Online.
Ready for New Tires or Tire Service in New Richmond or Somerset?
Don’t wait until a flat tire or bald tread puts you at risk. Schedule your tire service today and experience honest, ASE-certified care backed by our lifetime warranty.